IDentity Newfields

When the Indianapolis Museum of Art (IMA) refocused its mission to emphasize “impacting lives through exceptional experiences with art and nature,” it hired Y&L to re-evaluate the museum’s overall brand strategy and help it determine how to communicate this new mission to the core audience, as well as a broader audience that typically doesn’t visit art museums. We created an identity system that is designed for change and dynamism over time, over all forms of media.

DiscoverNewfields.org  >>

FEATURED IN:

IDentity Newfields
IDentity Newfields
IDentity Newfields
IDentity Newfields
IDentity Newfields
IDentity Newfields
IDentity Newfields