Winterlights at Newfields

Identity

Winterlights was the debut of the new brand. We worked with Mathew Lucas, an illustrator in the UK. The event was the first of it's kind for an institution such as Newfields. The goal was 35,000 visitors. Despite the event closing for weather for a whole week, we doubled our goal and brought in 70,000.

Winterlights was the debut of the new brand. We worked with Mathew Lucas, an illustrator in the UK. The event was the first of it's kind for an institution such as Newfields. The goal was 35,000 visitors. Despite the event closing for weather for a whole week, we doubled our goal and brought in 70,000.

Winterlights was the debut of the new brand. We worked with Mathew Lucas, an illustrator in the UK. The event was the first of it's kind for an institution such as Newfields. The goal was 35,000 visitors. Despite the event closing for weather for a whole week, we doubled our goal and brought in 70,000.

Winterlights was the debut of the new brand. We worked with Mathew Lucas, an illustrator in the UK. The event was the first of it's kind for an institution such as Newfields. The goal was 35,000 visitors. Despite the event closing for weather for a whole week, we doubled our goal and brought in 70,000.