YMCA Welcome Change

The YMCA of Greater Indianapolis had a problem: They were somewhere in-between a family gym and a legit workout spot - so we made a campaign that built a bridge between the two very different audiences. Working within historically strict brand standards, we created a fresh look, which was carried across all promotional material.

YMCA Welcome Change
YMCA Welcome Change
YMCA Welcome Change
YMCA Welcome Change
YMCA Welcome Change
YMCA Welcome Change
YMCA Welcome Change